I am all for brand collaborations, reviving the archives with a new approach that can draw in new fresh interest, and yes even target market, but Tiffany screams TIFFANY, as there is nothing more solidly brand identity than the turquoise box by Tiffany. We already assume that something amazing is inside just by the box itself, which fills us with excitement even prior to opening it, almost to the point that we don't even care what's inside! So now we have this iconic box colour (brand) with the most iconic symbol coming together and though the collaboration has remained true to each company's brand identities both selling what they sell best, (more for Nike than Tiffany) however if battles are to be won, I saw the @Tiffany before the @Nike logo...
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